About Tailor

Tailor builds document collaboration software for teams that need reviews, approvals, evidence, ownership changes, and decision history to stay connected in one product.

The product is live across local government, construction, and mining; in pilot with a major state-government department; and being rolled out with a tier-1 systems integrator.

We're small, fast, and just getting started. The product is real, the customers are real, and the opportunity in front of us is enormous.

The Role

We're hiring our first Head of Marketing — a builder, a brand-shaper, and a growth operator who can take Tailor from a strong product with early traction to a category-defining name in B2B SaaS for government and regulated industries.

This isn't a role where you inherit someone else's playbook. You'll write ours. You'll own marketing strategy, brand, demand generation, content, product marketing, and the broader GTM motion alongside the Founding AE. You'll work shoulder-to-shoulder with the founders, sales, and product — and you'll have the autonomy (and accountability) to make the calls that matter.

You're data-driven by default. You use modern AI tooling — research, content production, campaign analytics, customer signal — to do the work of a much larger team. You measure marketing by what it produces, not what it produces in slides.

If you've been waiting for the role where you can finally build the marketing function the way you've always wanted to, this is it.

What You Will Do

Own end-to-end go-to-market strategy — ICP definition, positioning, pipeline targets, expansion motion
Define how Tailor sounds, looks, and shows up in the market — brand, voice, visual identity
Run demand generation across the channels that actually work for GovTech B2B SaaS — paid, organic, ABM, partnerships, events, lifecycle
Build content and thought leadership that puts Tailor's voice into the AI and GovTech conversations that matter
Own product marketing — positioning, messaging, launches, sales enablement, customer references
Set up and run the marketing tech stack, attribution model, and reporting cadence to the founders and board
Hire and scale the marketing function as we grow

What We Are Looking For

8+ years in B2B SaaS marketing, with at least 2–3 years in a leadership or founding-marketer role
Real track record of building pipeline and brand from early-stage through scale
Data-driven by default. Fluent in funnel metrics, attribution, CAC, LTV, and pipeline conversion. You settle debates with numbers, not vibes
AI-native operator. You use modern AI tooling — Claude, ChatGPT, perplexity, marketing-AI platforms — as daily drivers to do the work of a much larger team. You have opinions on where AI accelerates marketing and where it produces noise
Strong product instincts. You've worked closely with product teams and can sell the why, not just the what
Sharp writing. Clear, persuasive, and with a point of view. You can write a launch that gets shared and a positioning doc that survives sales scrutiny
GovTech / regulated industry literacy. You understand how to market to government, regulated industries, or other slow-moving buyers — and you know procurement is not a marketing problem you can solve, but it is one you have to respect
Range as a communicator. You can talk to a director-general, a developer, and a founder in the same week — sometimes the same day
Brisbane-based, or willing to be. Most of the work is in-room with the team and customers

Bonus Points

Experience marketing AI, dev tools, or document/workflow software
Prior Australian GovTech / RegTech marketing experience
Built a brand from scratch — not just inherited one
Has run an ABM motion into named government accounts

Why Tailor

First in seat. This is a foundational role. The marketing function is yours to shape
Direct line to founders. No layers between you and the decisions that matter
A product worth marketing. We don't need spin. We need someone who can do the product justice
Speed. Decisions get made in hours, not weeks
Work that matters. Tailor is making decisions traceable in places where decisions matter — capital programmes, planning, procurement, ministerial briefs
Opportunity for equity in the business for the right person

How to Apply

Drop your CV (and a cover letter if you have one) into the Apply form at the top of this page. In the cover letter, tell us about a marketing function, brand, or campaign you built from scratch — what you tried that didn't work, and what you would do differently with a clean slate.

If you would rather email us directly, reach us at careers@tailor.au.

We read every application but won't respond to everyone — we simply don't have the time. If we want to chat, we will reach out.